ABWAAB (Doors) is a collection that was inspired by a nation moving forward without letting go of the past. It’s about standing tall and being proud. It’s about new opportunities and beginnings. The designs are a contemporary take on the motifs found in the native folklore, architecture and jewelry. The lines and colors are a reflection of my roots and aspirations for a bright and empowered future.

Sailing away to a destination unknown. Exploring new coasts, cultures and ports. NAUTICAL by Sadeem, cultivates a luxury wardrobe that caters for a contemporary woman on a summer holiday. Inspired by sailor suits, seashell shapes and the glamorous yachting lifestyle, the collection offers timeless silhouettes; from daytime chic to sophisticated soiree looks.

The DECO collection was a collaboration with fellow Saudi designer; Nourah AlFaisal, founder and designer of Nuun Jewels. The designers share the love of timeless elegance found in Art Deco, and believe that their design aesthetics complement each other. As a result, the collection created embodied NUUN’s luxurious spirit and craftsmanship, and echoed SADEEM’s clean lines and attention to details.

My first collection is an homage to New York. The city is where my heart is, and where I’ve lived for many years. The architecture of the New York City skyline was my inspiration, particularly the silhouette lines that reflect the Empire State Building, the distinctive art deco ornaments and the graceful Chrysler Building.